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Recognized throughout the Pacific Northwest as the “Largest Holiday Light Show West of the Mississippi”, the 31st annual Safeway Winter Wonderland powered by Advantis Credit Union, grabs your attention with glimmers and glows around every corner. Since 1993, over two million visitors have journeyed through Winter Wonderland as a festive tradition to celebrate the spirit of the holiday season with families, friends, and social organizations.
The light show features three Light Tunnels, the 12 Days of Christmas, and new features are added every year. In 2023 they added new Light Arches, additions to Dino Land, and a new big Christmas tree. Over 3,500 people attended their two Lights & Leashes nights, and 1,500+ attended the Bike the Lights Night with over 30,000 tickets sold overall in 2023.
All proceeds from the event benefit Sunshine Division‘s year-round hunger relief efforts that provide thousands of free, nutritious meals to Portland families in need.